What Makes a Brand “African”? Rethinking Labels in a Global Fashion Industry
As Africa's fashion and creative industries gain global attention, more brands are proudly claiming the "African" label. But what does it really mean to be an African brand today? Is it about geography, identity, production, design language, or something else
LLF 2025 Exhibitor Spotlight — African Artistry, Reimagined
Ahead of Lagos Leather Fair 2025, taking place on the 28th and 29th of June at The Balmoral, Federal Palace Hotel, Victoria Island, Lagos, FashionEVO is proud to spotlight the remarkable brands shaping the future of African leather. From innovative
Friends with Benefits: How African Women Are Building Big Dreams on Strong Bonds
When people hear “friends with benefits,” business might not be the first thing that comes to mind, but in Africa’s rising creative, tech, and lifestyle sectors, friendship is fast becoming the foundation for some of the most impactful ventures on
Lucky Idike Jr.: The Numbers Man Putting Culture on the Global Menu
Before Afro Flavour, before Flavours of Africa drew thousands from across continents, Lucky Idike Jr. was already quietly building a reputation for excellence. A graduate of King’s College Lagos and the University of Lagos, Lucky’s early career was defined by
Reset Days: The Lagos Edition
Soft Life Vol. 4 Life in Lagos can feel like a full time hustle, even on your days off. The traffic. The noise. The “quick meetings” that turn into day long marathons. But more creatives and professionals are carving out intentional
Style Profile: Veekee James’ Birthday Countdown Was a Love Letter to African Fashion
Style Profile Series 4 In the world of African fashion, few names carry as much weight (and sparkle) as Veekee James. Victoria James Atere, the Nigerian fashion designer has redefined red carpet glamour through her brand, Veekee James Official, crafting sculptural,
Inside the Lagos Fashion Underground: The Creatives Defining Streetwear in Africa
From the Ground Up Streetwear in Lagos is not a trend, it’s a quiet revolution. Born from the city’s grit, rhythm, and heat, it’s what happens when global influences collide with local urgency. And while the city’s mainstream fashion scene dazzles
Beyond the Dye: How Adire Is Powering a Cultural and Commercial Renaissance
Adire has always told stories, some whispered in indigo, others etched in cassava paste or stitched in raffia. But in 2025, the narrative is shifting. What was once a closely held dyeing tradition from Abeokuta is now powering an industry
Ojude Oba 2025 Style Report – Where Tradition Meets Couture
If the Met Gala ever found its African spiritual twin, it would be Ojude Oba. But unlike its Western counterpart, Ojude Oba isn’t about fashion themes dreamt up by curators. It’s about a living tradition that has always known how
Ojude Oba 2025 – The Festival Where Culture Dons Its Finest
Last year, Ojude Oba exploded onto the global stage. A cinematic video by photographer and filmmaker Niyi Fagbemi went viral, capturing the regal energy and cultural richness of the festival in a way that had never been seen before. Around