Adrian Appiolaza is unveiled as Moschino’s New Creative Director
In a dazzling turn of events for the fashion world, Adrian Appiolaza steps into the spotlight as the newly appointed Creative Director of the iconic House of Moschino. Boasting a stellar career, with a decade-long stint as Women’s Ready-to-Wear Design Director at Loewe and previous roles at Chloé alongside Clare Waight Keller, Appiolaza brings a unique blend of experience and creativity to the Maison.
Set to take the reins of the Women’s, Men’s, and Accessories collections, Appiolaza is poised to weave his magic and redefine the narrative of Moschino under the watchful eye of Aeffe S.p.A.’s Executive Chairman, Massimo Ferretti.
Mark your calendars for February 22nd, as the maestro Adrian Appiolaza unveils his inaugural masterpiece—the Fall/Winter 2024 Women’s collection. The grand reveal will take place at the Museo della Permanente during Milan Fashion Week, a venue dripping with Moschino history. The Museo della Permanente previously housed the celebrated exhibition “Moschino X anni di Kaos! 1983-1993” in 1993, and it commemorates a decade since the brand’s founding by the legendary Franco Moschino.
Massimo Ferretti expresses his excitement, stating, “We are happy and honoured to welcome Adrian to the Aeffe family.” He envisions Adrian’s arrival as a catalyst for a new chapter in Moschino’s venture, a chapter to be driven by creativity and a deep understanding of fashion’s history.
Adrian Appiolaza, eager to infuse the Maison with his theatrical touch, shares his anticipation. “I am ready to transport the Maison into a new chapter, in the pure style of Moschino,” he declares. As a creative and collector himself, Appiolaza pays homage to Franco Moschino’s legacy, acknowledging the brand’s history while embracing the challenge to innovate and imagine the future.
Get ready for a fashion spectacle as Adrian Appiolaza steps onto the stage, promising a Moschino renaissance that combines explosive creativity, energy, and enthusiasm. The fashion world eagerly awaits this thrilling new chapter in the House of Moschino.
