Behind the Scenes at FashionEVO Fashion show: A Glimpse into the Glamour and Chaos
The FashionEVO Fashion Show at the Africa Creative Market. FashionEVO was a highly anticipated showcase of innovation, creativity, and culture, reflecting the vibrant fashion landscape across Africa. This year, the designers wowed audiences with bold designs and captivating presentations. However, the true magic often happens away from the runway, and the backstage scenes tell an exciting story of their own.
Today, we’re taking you behind the curtain for an exclusive look at the organized chaos and spirited hustle that define backstage life at the FashionEVO Fashion Show and images captured by photographer All Shades of Me (@all.shades.of.me_) and Insigna Media
The Pulse of Creativity: Backstage Atmosphere
The energy backstage is palpable, a mix of excitement, deadlines, and endless creativity. Models glide between makeup stations and quick-change areas, each surrounded by racks of stunning outfits that tell a story of their own. As designers and stylists make last-minute adjustments, the models bring these creations to life, ensuring they hit the stage in peak form.
Crafting the Look: The Artistry of Styling
Images from backstage capture the intricate details of hair and makeup artistry, essential components that complement each ensemble. Skilled artists work like maestros, transforming each model’s look with precision. With brushes in hand, they enhance features and craft bold statements, from dramatic cat eyes to vibrant lip colours, reflecting themes of empowerment and cultural reverence featured in the show.
Wardrobe Whisperers: Garment Genius at Work
The heart of FashionEVO’s backstage action involves the tireless work of dressers and stylists, ensuring each outfit transition is seamless. It’s a delightful chaos watching dressers work their magic, ensuring every drape is perfect, every button secure, and each shoe laced tightly. These unsung heroes dance around one another in a choreography perfected by time and teamwork.
Moments Caught in Time: A Spin of Anticipation
Our favourite behind-the-scenes photos capture those fleeting yet powerful moments as models strike a pose for a quick snapshot before the show. Something is captivating about glimpsing the outfit transformations and expressions of the models, teetering between focused concentration and outright joy.
Voices of Diversity: Celebrating African Fashion
Beyond the glitz and glamour, FashionEVO is a celebration, highlighting Africa’s rich diversity and innovativeness. Backstage is where the power of storytelling shines. Designers share tales of tradition through their collections, models diversify the echo of styles through every stride, and the unfolding drama—a melee of laughter, shouts, and silence—is its theatrical piece.
The Calm After the Storm: Post-Show Reflections
Once the final walk concludes and the applause fades, there is a unique calm that takes over backstage. Models shift from runway royalty back into their natural selves, snapping selfies in celebration and finally taking a breath. Empty hangers and bare makeup tables symbolically mark the end of an intense period of creativity, unmasking the human side of fashion.
As we return to these behind-the-scenes images and stories, they remind us about the passion and hard work that go unnoticed beyond the glitz of a fashion week. FashionEVO at The Africa Creative Market, as captured backstage in September, not only provided a platform for new ways and narratives but also elevated African artistry one design at a time.
Join us in revelling in this extraordinary experience and pay homage to everyone working beyond the limelight to make FashionEVO a spectacular canvas for heritage and upcoming trends, transforming ideas into reality with each thread and seam. We hope you enjoyed this little peek into the world behind the runway, as much as we did living those moments. Until next year, FashionEVO!
