DOS Unveils Its New Identity and Store with “The Reveal”
On Sunday, October 26th, contemporary womenswear brand DOS, founded by Debola Obanikoro, celebrated a significant milestone with the unveiling of its new identity and the launch of its second store in Lekki, all wrapped up in an exclusive shopping event dubbed “The Reveal.”
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Hosted by the charismatic Nancy Isime, the event transformed 55A Akintunde Adeyemi Drive, Lekki, into a vibrant hub of fashion and camaraderie, drawing together fashion influencers, loyal clients, and friends of the brand to commemorate this exciting new chapter for DOS an emblem of effortless elegance for the modern woman.
Nancy Isime
The afternoon was a star-studded affair, featuring notable personalities from the fashion and entertainment industries, including Abimbola Craig and Zita Oloruntola from Big Brother Naija. Guests revelled in a seamless blend of shopping, style, and celebration, exploring the elegantly designed space that reflects DOS’s refined aesthetic.
With its flagship store at 30 Norman Williams Street, Ikoyi, and now a new presence in Lekki, DOS continues to expand its footprint while remaining true to its core values of timeless style. Inside the new location, racks adorned with signature pieces and fresh designs filled the air with music, laughter, and the soft clinking of glasses.
More than just a shopping event, The Reveal was a celebration of creativity, community, and the women who embody the brand’s vision. It marked the introduction of DOS’s new brand identity, which builds on a fifteen-year legacy of style and quality. The latest collection embodies this evolution, featuring simple, elegant designs, soft fabrics, and serene neutral tones, all tailored for the confident modern woman.
During the event, Debola Obanikoro, Founder and Creative Director of DOS, expressed her enthusiasm for this milestone. She described it as “a fresh chapter for the brand and a deeper connection with our community,” while also extending heartfelt gratitude to the clients and supporters who have journeyed with DOS over the past fifteen years. Debola reaffirmed the brand’s commitment to elegance, craftsmanship, and purpose, stating, “This new space represents more than a store; it’s our evolution, our story, and our commitment to continue dressing women in confidence and grace.”
Debola Obanikoro Founder
As DOS embarks on this new phase with The Reveal, the Lekki store symbolises not just a rebranding effort but a reaffirmation of its mission to create timeless pieces that celebrate femininity, strength, and identity.
Fifteen years in, DOS remains a beacon of elegance and resilience, proving that true legacy is not merely built, but worn.
Find DOS Clothing
Website: http://www.DOSClothing.com
Instagram: @DOSClothingCompany
