FashionEVO Named Exclusive Lifestyle Media Partner for TALES 2025 London, Africa’s Premier Cultural Showcase.
Lagos, Nigeria — May 2025
FashionEVO, one of Africa’s leading platforms for lifestyle, fashion, culture, and innovation, has been officially announced as the Lifestyle Media Partner for TALES (The African Lifestyle Experience) 2025, returning to London from July 25th to August 3rd, 2025. The strategic partnership positions FashionEVO to showcase Africa’s creative excellence to its global audience.
TALES 2025, curated by Bellafricana UK, will spotlight more than 70 trailblazing African brands across fashion, beauty, art, and culinary experiences under this year’s theme, “Reimagine • Rediscover • Re-Source 2025”– celebrating the power of building from African roots and communities.
Through this strategic media partnership, FashionEVO will showcase TALES 2025 across its digital platforms, bringing the event’s celebration of African creativity to a global audience. The collaboration will feature comprehensive coverage, including exclusive behind-the-scenes content, and real-time event highlights designed to amplify the voices and stories of participating brands.
“TALES is exactly the kind of platform the world needs right now. A place where African creativity isn’t just displayed but deeply appreciated. At FashionEVO, we’re proud to champion this vision and help shape the global conversation around African lifestyle and design,” said Dr. Yetty Ogunnubi, CEO of FashionEVO.
The collaboration will provide TALES participating brands with dedicated editorial coverage across FashionEVO’s digital ecosystem, including featured placements for standout brands such as Simeogieme, Morin.O, Ara Lagos, FIA Factory, Modara Naturals, and Betza Tribe. Each brand will receive tailored storytelling that connects its heritage to contemporary global markets.
TALES will benefit from premium advertising placement, co-branded content series, and cross-promotional campaigns designed to maximize both local engagement and international audience reach.
About TALES (The African Lifestyle Experience)
TALES by Bellafricana is an annual event showcasing the depth and brilliance of Africa’s fashion, culture, and creativity. With a focus on storytelling, heritage, and innovation, TALES is carving a new space for African experiences in the global marketplace.
About FashionEVO
FashionEVO is a pan-African lifestyle platform dedicated to spotlighting Africa’s creative excellence across fashion, culture, beauty, art, and innovation. Through storytelling, curation, and community, FashionEVO is changing the way the world experiences African lifestyle.
