How Beauty Entrepreneurs went all out for Beauty In The Motherland
Beauty in the Motherland was the home for over 150 beauty brands across Africa for three days at the Eko Convention Centre, Lagos.
Beauty entrepreneurs and influencers who owned some of these brands came out in droves to support the movement.
Some of these entrepreneurs styled their exhibition spots and pieces elegantly, acquired more knowledge on building their businesses at the conferences and competed for funding and mentorship at the Nectar Beauty pitch competition and nail art competition while others showed up to celebrate talents, trendsetters and industry game changers at the beauty awards.
These industry entrepreneurs; Banke Meshida Lawal, Lanre Da Silva, Linda Edozien, Onyeka Michael Ugwu, Hilary Taiwo, Bisola Aiyeola, Toke Makinwa, Rantini Adebiyi-Olafusi, Leslie Okoye, Ore Lawani, Anita Adetoye, Dr Uju Rapu, Lilian Unachukwu, Akunna Nwala Akano and so on showed off their classy ensembles at the awards, products and services at the exhibition and sophisticated knowledge of the African beauty space at the conferences.
Leader of the Beauty In The Motherland organizing committee and Founder of Nectar Beauty Hub, Beatrice Eneh while speaking towards the end of the 3 Day fair thanked the beauty community for gracing the event with their presence and promised to have a better event next year.
She added that “We must continue to elevate African beauty in all its glory. Let’s ensure we take our arts to the world so everyone can recognize African products for what it truly is, excellent.”
Beauty in the Motherland is Africa’s premier beauty exhibition and conference, showcasing the diversity, creativity, and potential of the African beauty industry. Organized by a team with over 10 decades of cumulative experience in the African beauty market, the event brings together brands, professionals, and decision-makers to explore opportunities, build connections, and celebrate the beauty of the continent.
