Olorì Atuwatse III — Modesty, Majesty & the Magic of Tubo
Style Profile Series 3
In this week’s Style Profile, we turn our gaze to Her Highness Olorì Atuwatse III, the queen of the Warri Kingdom, a woman whose fashion sense radiates reverence, refinement, and regality.
The Woman Behind the Crown
Before we speak of clothes, let’s talk about presence. Olorì Atuwatse III doesn’t just wear fashion, she wears purpose. She’s the kind of woman whose inner poise makes you sit up straighter just by watching her. Whether she’s representing the throne at royal ceremonies or championing humanitarian causes, she exudes quiet power, the kind that doesn’t need to shout to command a room.
Covered, Not Concealed
In a world that often equates fashion with exposure, Olori reminds us that modesty can be the boldest statement of all. Almost always covered from head to toe, she makes concealment look like couture. Her silhouettes are architectural, from sharply padded shoulders to soft, flowing caftans, proving that structure and fluidity can co exist in one breathtaking ensemble.
She favors tailored lines and strong yet subtle accents: a sculpted corset, embroidered sleeves, or a patterned hem that kisses the floor. She never tries too hard and yet always gets it exactly right.
Tubo’s Muse, Nigeria’s Turban Queen
It’s impossible to talk about the Olori’s style without talking about Tubo; the Nigerian fashion house she champions with near devotion. Her loyalty to the brand is more than aesthetic; it’s alignment. Tubo’s designs offer the elegance, strength, and grace her royal role demands and she wears them as though they were made for her (because most times, they are).
And then there’s the turban. The gele. The headwrap. Call it what you will, she owns it. It’s her crown before the crown. Every outfit is crowned with a perfectly matched headpiece, sculpted to suit the moment. Few wear a turban with such poetic fluidity and even fewer can make it a signature.
Royal Duty Meets Personal Expression
Her fashion choices are deeply intentional. For official state assignments, she leans toward classic tones such as black, white, espresso or beige. These colors speak to the weight of her role and the formality required. You’ll often see her in structured pieces: padded shoulders, tailored skirts or subtle corsetry. Power dressing at its most refined.
At traditional engagements, however, she leans into Nigerian cultural heritage, often adorned in richly textured fabrics, layered wrappers and handcrafted embellishments. The palettes will differ as the silhouettes and fabrics pay homage to her roots and the traditions she upholds.
But when the mission is philanthropic, especially when it concerns women, children or community development, she steps out in lush color. You’ll spot her in sunshine yellow, teal, coral and vibrant jewel tones. A quiet tribute to the energy and life she’s working to protect and uplift.
And then there’s the visual harmony with her husband, the Olu of Warri. They often appear in coordinated outfits, not in a performative sense, but as a symbol of royal unity. Fashion as diplomacy. Fashion as devotion.
More Than Style: A Lesson in Substance
Following the Olori is never just about fashion. Yes, you’ll stay for the style but you’ll leave with a better understanding of duty, dignity, and global consciousness. Her social posts, interviews, and appearances are windows into her many roles: mother, queen, philanthropist, speaker, and cultural custodian.
In a world that often demands women shrink to fit a mold, Olorì Atuwatse III is expanding what’s possible and doing it in perfectly tailored sleeves.
She doesn’t just dress beautifully, she lives beautifully. And in doing so, she challenges the idea that modesty is limiting. Instead, she makes it the vision. The goal. The blueprint.
And for that, we say: Olori Suoooo!
All photos in this article were sourced from Olori Atuwatse III’s official page @oloriatuwatseiii on Instagram
