What Makes a Brand “African”? Rethinking Labels in a Global Fashion Industry
As Africa's fashion and creative industries gain global attention, more brands are proudly claiming the "African" label. But what does it really mean to be an African brand today? Is it about geography, identity, production, design language, or something else
TALES Returns for its 3rd Edition with “Reimagine • Rediscover • Re-Source 2025” — The West End’s Boldest Celebration of African Creativity, Culture & Craftsmanship
Lagos, Nigeria – 21st May, 2025 This summer, London’s iconic West End will transform into a vibrant celebration of African excellence as TALES (The African Lifestyle Experience) returns with its most ambitious luxury showcase yet: Reimagine • Rediscover • Re-Source 2025 Hosted