TALES 2025: A Landmark Showcase of African Innovation and Heritage
Oxford Street moved to an African rhythm for ten full days as TALES by Bellafricana returned to London from July 25 to August 3, 2025. Hosted at Luxury Promise, 28 Cavendish Square, the event welcomed more than 15,000 visitors, including
African Creatives and the New Meaning of Rest
Rest is no longer an afterthought, it’s becoming a deliberate choice. A quiet revolution is taking place as African creatives rethink their relationship with work, wellness, and what it means to live well. A shift is unfolding. It’s rooted in
Meet the TALES Creatives: A Living Archive of African Fashion, Identity and Intention
This summer, London’s West End transforms once again into a vibrant stage for African excellence as TALES (The African Lifestyle Experience) returns for its third edition under the evocative theme Reimagine • Rediscover • Re-Source 2025. Hosted at the chic
Friends with Benefits: How African Women Are Building Big Dreams on Strong Bonds
When people hear “friends with benefits,” business might not be the first thing that comes to mind, but in Africa’s rising creative, tech, and lifestyle sectors, friendship is fast becoming the foundation for some of the most impactful ventures on
Reset Days: The Lagos Edition
Soft Life Vol. 4 Life in Lagos can feel like a full time hustle, even on your days off. The traffic. The noise. The “quick meetings” that turn into day long marathons. But more creatives and professionals are carving out intentional
African Carnivals and Their Cultural Significance: A Celebration of Identity and Unity
Across the African continent, carnivals have evolved beyond colourful parades and festive music, they’ve become powerful expressions of identity, resilience, and communal pride. From the beats of the Calabar Carnival in Nigeria to the energy of Cape Town’s Minstrel Carnival
FashionEVO Named Exclusive Lifestyle Media Partner for TALES 2025 London, Africa’s Premier Cultural Showcase.
Lagos, Nigeria — May 2025 FashionEVO, one of Africa’s leading platforms for lifestyle, fashion, culture, and innovation, has been officially announced as the Lifestyle Media Partner for TALES (The African Lifestyle Experience) 2025, returning to London from July 25th to August
Places to Escape to When Lagos Is Overwhelming (and You Have 3k in Your Account)
Soft Life Series Vol.2 Sometimes, Lagos feels like it's trying to chew you and your dreams whole. The traffic is apocalyptic, your neighbor is shouting at 6am, someone is honking outside your window for the third time today. And of course,