The Anatomy of Elegance: Anita Brows’ Signature Style
Style Profile Series 2
When you think of Anita Adetoye, (popularly known as Anita Brows), what comes to mind might first be her mastery of makeup. A celebrity makeup artist, skincare specialist, public figure and salon owner, Anita’s artistry doesn’t stop at the face, it flows effortlessly into her fashion choices. Much like the smooth strokes of her brush, her style is intentional, clean, and quietly commanding.
Girl Boss Chic, Reimagined
Anita Brows doesn’t just work hard, she runs things. As the founder of multiple beauty ventures, including her own makeup studio and salon, she’s no stranger to the pressure, pivots, and late nights that come with building a brand. But you’d never know it just by looking. Anita shows up in a way that says power doesn’t have to wear shoulder pads. She brings a sexy, feminine twist to the traditional corporate look. She makes “boardroom ready” look anything but boring and proves you can command the room in soft fabrics, subtle slits, and stilettos.
Defining Elevated Femininity
Anita is the poster woman for elevated femininity. She gravitates towards silhouettes that celebrate her shape. Think pencil skirts or form fitting dresses that cinch at the waist, skim the hips, and cascade down in midi or ankle grazing lengths. Her wardrobe is a masterclass in subtlety. But don’t get it twisted, she knows how to make a flowy dress look just as sexy and exciting. She brings the same confidence and control to looser silhouettes, reminding us that softness can be just as striking.
A Thoughtfully Curated Palette
The base is built on a neutral palette: rich browns, crisp whites, soft creams, and inky blacks, which she blends with muted but expressive hues like mustard, sage green, denim blue, deep purple, and the occasional print. Even when she plays with color, it’s never too loud. It’s measured, deliberate, and always on brand.
Polished Ease and Quiet Luxury
There’s a polished ease to the way Anita dresses. A tank top and jeans become red carpet worthy in her hands (or more accurately, on her frame). It’s not just what she wears, it’s how she wears it: with poise, with confidence, and with an air of quiet luxury. She understands structure, she understands flow, and she understands how to let one element speak at a time.
Accessories with Intent
When her outfit leans minimalist, her accessories do the talking: statement earrings, a bold clutch, or a sculptural shoe. And when the outfit itself is the statement, she lets it breathe, opting for subtler complements.
Prints as Punctuation
Prints, when they show up, are never haphazard. Whether it’s abstract lines, a whimsical swirl, or an adire or ankara pattern reimagined in a modern cut, Anita uses print like a punctuation mark, not the whole sentence.
But above all, Anita Brows wears joy. Her most radiant accessory is always her smile. The kind that disarms, that draws you in, and that says: I know who I am. And what’s more stylish than that?
All photos are sourced from @anita.adetoye on Instagram
