Transforming Tradition: Inside Femi Olayebi’s Vision for Lagos Leather Fair 2025

Since its inception in 2017, the Lagos Leather Fair has played a defining role in shaping Nigeria’s leather industry. At the forefront of this vision is Mrs. Femi Olayebi, a designer, entrepreneur, and founder of FemiHandbags, whose commitment to local production, industry collaboration, and creative empowerment has transformed LLF into the country’s leading leather platform.

As LLF 2025 approaches, themed “Designing for Tomorrow”, we sat down with Mrs. Olayebi to explore her vision for the future, the growth of the fair, and what attendees can expect from this year’s edition:

The theme for 2025 is “Designing for Tomorrow.” What does this phrase signify for you as it pertains to the future of Nigeria’s leather industry?
This year’s theme, ‘Designing for Tomorrow’ was thought through with intentionality, and speaks to planning, thinking and imagining things differently. Tomorrow’s leather industry will not build itself, so it is indeed our responsibility to truly reimagine the future of this important sector through a more intentional and strategic lens — because at the end of the day, we all have a role to play. For too long, we’ve operated in survival mode, but like it or not, and impossible though it may seem, transformation must happen. So, for us, it is an invitation to rethink our initial commitment and take even more deliberate steps to strengthen our beloved ecosystem. We need to think more long-term, place greater value on collaboration over competition, and prioritise skill and talent development at every level through strategic partnerships. We need to explore smarter ways of producing, distributing, and scaling. ‘Designing for Tomorrow’ is a reminder that if we want to see a thriving leather industry in 10, 20, 50 years, we must begin to lay that strong foundation today.

 

Over the years, the Lagos Leather Fair has evolved significantly. Can you share how the event has adapted and grown to better support leather artisans and entrepreneurs?
Absolutely. When we launched in 2017, Lagos Leather Fair was a bold experiment, and an automatic response to the challenges that myself and many others were facing as designers and producers. From the very beginning, it was clear that the industry needed more than just visibility and a showcase of talent and leather goods, or just awareness of what was happening in the industry; it was clear that we needed solutions. So, from day one we started to have the difficult conversations, we engaged industry experts to facilitate training sessions and workshops, masterclasses and panel discussions and we addressed everything from branding, intellectual property, business operations, intra-Africa trade, supply chain inefficiencies and everything in between.

Over the years, LLF has evolved from a one-off event to a platform that supports business growth; we have seen exhibitors refine their craft and raise the bar, and grow their reach. That, for me, is the true measure of our evolution. We place a lot of focus on mentorship and knowledge-sharing, and launched the LLF Accelerator to provide just that — because it’s not enough to be talented; you need the tools to thrive, and to fully understand that it is possible to be both creative and commercially successful. The LLF Accelerator is a six-week programme designed to equip emerging leather entrepreneurs with essential skills, resources, mentorship through a comprehensive curriculum covering product design, branding and marketing, e-commerce strategies and so much more. We now organise pitch competitions, and have also created the LLF Awards to honour the stars in our industry, and even established the Guild of Leather Designers (GOLD), so we can strengthen the ecosystem. We are in the process of building partnerships with a couple of  local and international organisations, as we continue to engage policymakers and stakeholders to address infrastructure gaps. The ultimate goal is to build an ecosystem where knowledge flows, opportunities are shared, and the industry can grow in a more structured, inclusive way.

 

What exciting new features or experiences can attendees anticipate at the 8th edition of the Lagos Leather Fair in 2025?
We’re particularly excited about this year’s line-up because it reflects the heart of the theme, ‘Designing for Tomorrow’. We are also thrilled to welcome a few new brands from the continent — from Ghana, Côte d’Ivoire, Senegal and South Africa. Another major addition is the introduction of two very interesting workshops: the first is tech-focused workshop and will explore how AI and technology can be integrated into the leather value chain, from concept to creation to marketing, while the second will focus on mastering the art of winning grants. This year, the conversations will revolve around Made-in-Africa and what it will take to make that a reality, the ups and downs of the leather supply chain, and the product pricing dilemma. Another feature we’re excited about is the Maker’s Bench, which will allow members of the audience to interact with leather and leather tools under the supervision of an expert. And of course, our signature fashion runway shows will return, showcasing bold designs from across the continent. We want every touchpoint — whether it’s a panel discussion or a workshop, a runway or a fireside chat — to leave people inspired, informed, and connected. We’re setting the stage not just for a better event, but for a better industry.

The fair is more than just a showcase; it fosters connections within the leather community. Can you highlight any notable collaborations or innovations that emerged from previous editions?

One of the most rewarding outcomes of the Fair has been the unexpected synergies it creates. Over the years, we’ve seen designers collaborate on capsule collections, and witnessed situations where brands have begun to outsource their production to other brands within the LLF community. Business relationships have been formed between leather creatives and hardware and tools suppliers, and mentorship relationships have blossomed between established and emerging brands; this not only speaks to the power of collective effort, but to the immense possibilities that exist within this sector. We’ve also had some international interest: a few brands who participated at LLF have been given retail opportunities abroad. Another powerful story came from a young designer who participated in a pitch competition and later secured funding to expand their operations. And let’s not forget the ripple effect — many attendees have told us that they left the Fair more confident of the many possibilities and potential within the ecosystem, having connected with brands doing some really amazing work. LLF is a marketplace, yes, but it’s also a meeting place of ideas, stronger networks etc. We must never underestimate the magic that happens when people gather.

Sustainability is a major focus in today’s fashion landscape. How is the Lagos Leather Fair promoting ethical sourcing and eco-friendly practices this year?

Sustainability has always been at the core of what we all do as creative brands, and it extends beyond ethical sourcing and eco-friendly practices. For example, leather designers and producers are already practicing forms of sustainability — using by-products of the meat industry (leather) is a sustainable practice in itself. But we’re also encouraging exhibitors to be transparent about their processes and to begin thinking of sustainability as a mindset, not just as a marketing tool. Many brands are already doing the work — whether it’s through responsible sourcing, recycling, or low- to zero-waste production methods. It’s about building an ecosystem that can thrive long-term, and equipping brands with the knowledge and the tools to enhance their growth in a sustainable manner. We are very focused on knowledge transfer, and on helping designers understand what it truly means to build a strong brand and a business that is sustainable.

What key messages or insights do you hope participants will gain from this year’s workshops and masterclasses?

This year’s workshops and masterclasses have been thoughtfully curated and designed to move participants from inspiration to action, from talking to doing. We want attendees — whether they’re new to the industry or established players — to walk away with not only knowledge but clarity. One of the core messages this year is the importance of understanding our ‘why’ as Made-in-Africa brands, building uniqueness into our brands, understanding our numbers, managing payments, logistics and distribution, pricing products with strategy, and planning for scale. We’re focusing on real-world, real-time insights — less theory, more implementation. Many creatives are incredibly talented but struggle with the ‘tough business of running a business,’ so we’re tackling those gaps head-on. Another key message is the value of collaboration. No one thrives in isolation, and the conversations will focus on how to build networks that nurture growth. And finally, we’re pushing the idea that innovation doesn’t mean abandoning the traditional methods we employ in our craft, it doesn’t mean copying and pasting what the big brands are doing — it means finding new and unique ways to do what we love to do in an original way and in a fast-paced world. Whether it’s through tech, AI, or new ways in which to access new markets, we want participants to leave knowing that the leather industry is truly one to be taken seriously.

 

Your commitment to Made-in-Africa is well-known. Why is it critical for designers and makers to prioritise Nigerian-made and local production?

 Prioritising Nigerian-made and local production is essential for building a sustainable and self-reliant creative economy. When designers and producers choose to produce locally, they not only create vital job opportunities and support local artisans, they stimulate economic growth. When we produce locally, we invest in an entire value chain that includes designers, artisans, suppliers etc. We create jobs, reduce foreign exchange dependency, and contribute to building a resilient economy. But more importantly, it reduces our dependence on imports, enables brands to maintain better control over quality, timelines, and costs and strengthens our position as creators and not just consumers.

But beyond economics, it’s about telling our stories our way,   championing homegrown excellence, and creating products that can compete globally, not just because they’re African, but because they’re exceptional. That’s why part of our work at Lagos Leather Fair is not just promoting locally made, but also pushing for improvement within the system. The more people buy local, the more they demand higher quality, and the more designers themselves are forced to step up their game. Supporting local should not just be a trend — it’s actually a powerful step towards long-term economic transformation.

 

As technology increasingly influences craftsmanship, how do you envision the relationship between digital innovation and traditional leather-making techniques?

I see technology as an enabler, not a threat, and something that, as creatives, we must begin to embrace more intentionally, and apply to our work more regularly. There’s been a bit of talk around the fact that tech may erode craftsmanship and design, but I believe it can actually enhance it — if we apply it wisely. Leathercrafting involves so many traditional methods that have been passed down through generations, but digital tools will help to streamline some processes, speed up others, improve consistency, and even reduce waste. Beyond the craft, AI, for instance, can help generate design concepts that are unique, suggest interesting colour palettes and help designers experiment with new styles and silhouettes. AI can help with inventory management, production planning, and even provide insights into customer preferences and buying behaviour. I have personally discovered different tools that help me a great deal— the key is to find a proper  balance, just so that we embrace technology without losing our creative essence. If we can get that balance right, we not only increase our competitiveness but also redefine what it means to be contemporary African designers.

As a leader in the industry, what excites you most about the emerging generation of creatives entering the leather market?

I must admit that I am quite inspired by the way they put themselves out there!  This new generation is pretty bold, and quite unafraid to experiment with different forms of storytelling. In fact, I call them digital natives — they understand how to market themselves, position their brands and build strong networks online. But what excites me even more is their hunger to learn, their passion, and their potential. Many of the creatives I have encountered want to make a success of their businesses —  they’re curious about systems, running successful businesses, production processes, pricing, operations. And for me, that’s what really matters — that growth mindset that is intentional about pushing forward in spite of the odds stacked against us. It tells me we’re headed toward a more conscious, creative, and collaborative industry. The fact is that they need support — we all do! And I truly believe that it’s our job to nurture and guide them, and make sure they have the runway to take off. They are, after all, the future we’re designing for.

 

For those attending the Lagos Leather Fair for the first time, what is one experience or attraction they absolutely shouldn’t miss?

If you’re attending LLF for the first time, the one experience you absolutely must not miss is the LLF Marketplace. This is where the soul of the fair truly lives. LLF is more than just a beautifully curated space — it is a celebration of creativity, craftsmanship, and innovative design. Here, you’ll find the finest leather designers telling some incredible stories through their work. The energy is electric. It’s a space to touch, feel, and experience the texture, the silhouettes, the detail that goes into every piece. But beyond admiring the products, it’s an opportunity to engage with the designers, ask questions, understand their journey, and connect. There’s also a beautiful energy in watching customers interact with designers and discovering new brands. I also recommend catching at least one workshop or conversation. It gives real context to the challenges and opportunities within the industry and expands the experience beyond the shopping and the aesthetics. So, come curious and open-minded. You’ll leave inspired — and very likely, with a bag of goodies in hand.

 

The fair gathers a diverse array of participants, from raw material suppliers to designers. Why is it crucial to create connections among all these stakeholders in the leather industry?

The leather value chain is only as strong as its weakest link. That’s why it’s so crucial to create a space where most stakeholders — designers, manufacturers, hardware and accessories suppliers, retailers, policymakers — can interact and have meaningful conversations. The disconnect between these players is probably one of the biggest challenges the African leather industry faces. Designers often can’t find skilled workers and reliable local suppliers. Suppliers don’t understand designers’ needs. Policymakers can’t quite figure out the real needs of the industry  and there’s generally limited access to information due to a lack of data, and so on. By bringing everyone into one space, LLF acts as a bridge, a space where conversations can happen, partnerships can be formed, and industry knowledge shared. These connections lead to collaborations, stronger networks, and even investment opportunities. When people see themselves as part of a larger ecosystem, they begin to see the bigger picture, they start to think about scale and structure. And that is our goal really: to help build an industry that isn’t just beautiful on the outside, but interconnected and sustainable on the inside.

 

Considering the potential of the leather industry to drive economic transformation, what policy changes or infrastructure improvements do you believe are necessary for its advancement?

To truly unlock transformation within the leather industry, we need a massive shift, and quite a bit of investment to fix the infrastructure gaps across the entire value chain. Let’s start with the tanning, finishing, and processing of the leathers. Most of our hides are still exported in their raw or semi-processed form, which means we’re missing out on immense value. A more robust local processing industry would not only improve the quality of leather available to local designers but even create more jobs— of course, that would require quite a bit of investment. We need education and skills development and more vocational programs tailored to the leather sector — from conceptualisation to moodboarding to pattern making and prototyping, to actual production techniques, branding, machinery maintenance etc.

We also need policies that support the growth of MSMEs and SMEs in this space: easier access to funding, grants, manufacturing spaces, tax breaks etc. Finally, we need to set standards that must be enforced if we’re serious about exporting and competing globally — both for tanned leathers (raw materials) and finished products (FLGs). And most importantly, there must be a commitment on the part of government to give us, the private sector and industry players, a seat at the table. When policy is shaped by real-time industry feedback, the results are far more impactful and sustainable.

After years of leading the Lagos Leather Fair, what continues to inspire you, and what makes this year’s edition feel particularly unique?

What inspires me most is witnessing growth, in spite of the challenges we still all face. Every year, I meet designers who tell me, “We came to LLF last year, and it changed everything for us,” and that certainly keeps me going. There’s nothing more fulfilling than seeing impact and knowing that you’ve been able to make a difference in someone’s life. What makes LLF2025 feel particularly unique is the clarity we now have as a platform. We’ve spent the past few years refining our voice, understanding our audience, and solidifying our role as a leader in this ecosystem. This year, we’re focusing on the things that will bring about real transformation —  tech, innovation, sustainability. The conversations will be more intentional. The showcase will be even more curated. And the energy, I believe, will reflect the excitement of a sector that is about to undergo some real transformation. Somewhere in my heart, it feels like a turning point — and that’s both thrilling and humbling.

 

As the founder of FemiHandbags, how do you plan to integrate your vision and experience into the 2025 fair to enhance its impact and relevance in the industry?

FemiHandbags is where it all began for me – the challenges and the frustrations within the system were the seeds that led to the birth of Lagos Leather Fair. So, my daily experiences as a designer and leather entrepreneur constantly informs how we shape and curate the fair. I  know how overwhelming the journey can be and I know the pain points of most leather creatives — I experience them on a daily basis: the difficulties associated with sourcing good quality leathers, hardware and accessories, having to depend on imports, finding highly skilled artisans, and navigating production challenges. So, my vision for LLF has always been rooted in empathy — and the belief that if we build a strong enough platform, we can create an easier path for others.

For LLF2025, I’m leaning more intentionally towards the things that can help move the needle. We created an exclusive masterclass that speaks to the power of being unique as a brand, and we’ll be creating more intimate learning spaces and post-fair programmes that offer long-term support for brands. I’m also bringing my retail and manufacturing experience to bear and curating showcases and conversations that speak to design excellence, the pricing dilemma,  navigating business operations, and exploring who we are as African creatives. And perhaps most importantly, I’m using the FemiHandbags journey to demonstrate what’s possible. It’s not perfect, but it’s proof that with persistence, structure, and the right support, we can build world-class African brands from the ground up.

 

The Lagos Leather Fair 2025 will hold on June 28th and 29th at The Balmoral, Federal Palace Hotel, Victoria Island, Lagos. From masterclasses to runway showcases, immersive installations to live demos, this year’s edition promises two days of learning, networking, and celebration of Africa’s leather excellence.

For more information, visit www.thelagosleatherfair.com.