Hunhu Council of Fashion Launched HUNHU COLECTIV: Zimbabwe’s First Pan-African E-Commerce Fashion Platform, Redefining Shopping with Purpose

25 May 2025 – Harare, Zimbabwe. In a powerful celebration of Africa Day, the Hunhu Council of Fashion officially launched Hunhu Colectiv—Zimbabwe’s first Pan-African e-commerce fashion platform. This groundbreaking digital marketplace connects global consumers to ethically made fashion, accessories and beauty products crafted by Zimbabwean and Pan-African designers, marking a bold new chapter in African fashion and commerce.

Inspired by the indigenous philosophy of Hunhu (“I am because we are”), the platform reimagines online shopping as an intentional and culturally rooted experience. At its core, Hunhu Colectiv champions sustainability, storytelling and fair trade and remuneration, offering a purpose-driven alternative to fast fashion.

“Hunhu Colectiv is envisioned as a digital atelier and a curated celebration of African creativity,” said Rumbidzai Chirumbwana, Head of Retail and Sustainability. “It is a platform that honours authentic craftsmanship and evokes the timeless elegance of Zimbabwean and African artisanship. Through exquisitely crafted products that narrate stories of culture, artistry and innovation, we are connecting the world to the soul of African luxury. Rooted in the profound philosophy of Hunhu, a celebration of humanity and collective identity, we are championing a new era where Zimbabwean and African craftsmanship redefines global luxury, seamlessly blending tradition with contemporary vision.”

While platforms such as The Folklore Group, Industrie Africa and Afrikrea paved the way in spotlighting African fashion globally, Hunhu Colectiv distinguishes itself through its Southern African focus and curatorial depth. Visitors to the platform are invited to consider the provocative question: “What Should Shopping Be?”, an invitation to embrace conscious consumption and invest in identity-driven, ethically produced fashion.

“The launch of Hunhu Colectiv is a landmark moment, not just for Zimbabwean fashion, but for the future of African creativity,” noted Priscilla Chigariro, Founder of Zimbabwe Fashion Week Trust. “It embodies our commitment to building a fashion ecosystem rooted in ethical values, sustainability and the preservation of cultural heritage. Through Hunhu Colectiv, we are creating a global stage where Zimbabwean designers can thrive while staying true to the spirit of Hunhu, celebrating community, craftsmanship and authenticity. It is only fitting that we launch on Africa Day, a moment that reminds us of our shared cultural legacy and our limitless potential when we act together.”

Featured Brands on Hunhu Colectiv include:

• Shashiko (Zimbabwe) – A Japanese-inspired artisanal denim label that redefines slow fashion through custom, handcrafted pieces.
  

   

• Soleil (Zimbabwe) – An emerging sustainable fashion brand designed with future generations in mind.
  
  
• Vanhu Vamwe (Zimbabwe/UK) – Makers of macramé bags handwoven by female artisan communities across Zimbabwe.
  
  

 

• Xita Designs (Botswana) – Jewellery that reimagines African symbolism in bold, modern forms.
  
  

 

• Emannis Elements (Mozambique/Zimbabwe) – A holistic skincare brand blending traditional healing with modern wellness.
  
  

 

• Ngano Design (Zimbabwe/South Africa) – Created by Tanaka Vengere, winner of the SA Fashion Week New Talent Award, the brand fuses heritage with theatrical design rooted in African narratives.
  
  

In partnership with DHL, Hunhu Colectiv ensures reliable and sustainable international shipping, allowing global customers to receive their purchases with ease and transparency.

“In an interconnected marketplace, cross-border e-commerce isn’t just an opportunity, it is a necessity,” commented Candy Ringanayi, DHL Express Representative. “DHL Express Zimbabwe provides various e-commerce solutions, allowing platforms like Hunhu Colectiv to ship globally, offering flexible delivery and real-time tracking.”

As the world celebrated Africa Day, Hunhu Colectiv invited everyone to explore a new kind of marketplace: one grounded in identity, integrity and innovation. Zimbabwe steps into the global spotlight not only as a contributor to African fashion but as a visionary in shaping its future.

Visit: www.hunhucolectiv.com  |  Instagram: @hunhu.colectiv | 

About Hunhu Colectiv:
Hunhu Colectiv is a purpose-driven fashion brand rooted in heritage, redefining the industry by merging cultural storytelling, ethical craftsmanship and sustainable practices to create a transformative shopping experience. Launched on May 25, 2025, the brand partners with local designers and artisans to preserve traditional techniques while ensuring fair wages, uses eco-friendly materials for transparent production and designs pieces that celebrate African heritage through modern, narrative-driven fashion. By empowering consumers to “shop with purpose,” Hunhu Colectiv connects each purchase to social and environmental impact, challenging fast fashion norms with its key campaign theme, “What Should Shopping Be?” Through immersive digital campaigns across Instagram, TikTok and LinkedIn, along with a curated e-commerce platform, the brand reimagines fashion as a force for connection, legacy and conscious consumption.

 

 

 

This press release was provided by the PR team at Hunhu Council of Fashion. Published by the FashionEVO Editorial Team.