Burberry To Create Costumes For The Royal Ballet
British luxury brand Burberry has unveiled that it plans to collaborate with director and choreographer Wayne McGregor on costumes for his latest work for The Royal Ballet.
The currently untitled production is set to debut June 9, and will be performed at the Royal Opera House in London. The costumes themselves will be designed by Burberry’s new chief creative officer Daniel Lee, who made his London Fashion Week debut for the house’s autumn/winter 2023 season.
The costumes themselves will be designed by Burberry’s new chief creative officer Daniel Lee, who made his London Fashion Week debut for the house’s autumn/winter 2023 season.
On his appointment, Lee was tasked with reviving the brand’s quintessential Britishness, which had begun to slip away under its previous creative director Riccardo Tisci. This goal was mirrored in the decision to partner with The Royal Ballet, a press release noted, a first for the brand as it looks to tap into the event’s contemporary culture and creativity.
Wayne McGregor, resident choreographer of The Royal Ballet expressed his excitement in a statement, calling Lee “an artist with unbridled imagination” that was “creating work of innovation, motion, and piercing beauty”.
He believes that together with the Burberry team, they will be creating something “truly special” as they honour Carmen [Herrera, the late minimalist artist] while they also “forge their own evolutionary path”.