I.DEA PR hosts ‘Backstage: Access All Areas’ Pop-Up Experience

On 23rd March 2026, I.DEA PR hosted its immersive Backstage: Access All Areas press day, welcoming press, stylists, and industry professionals to explore a curated selection of Autumn/Winter 2026 collections. Building on the momentum of fashion week, the event spotlighted a diverse roster of global independent designers, offering guests an exclusive behind-the-scenes experience.

The event brought together a mix of brands from I.DEA PR’s existing portfolio, alongside a curated edit of additional labels introduced as part of a temporary pop-up concept. This combination created a dynamic and diverse offering, allowing guests to discover both established collaborations and new brands within a single space.

Brands showcased included Label Astha Garg, E&W Couture,  Poet-Lab, Warm Metal, Sylvia Lea, Luroq London, Arodazi, Ana Ljubinkovic, SJW, Anthea Manari, Paget London, ToTintor, Alexandar Nikolich, On Wave, 12.5mm, Z I D I, Danshuu and House of Salomé.

Attendees were invited to engage with inspiration boards, discover fabric swatches, and enjoy one-to-one time with designers, creating a more intimate and interactive showcase. Dedicated hair and makeup stations further enhanced the backstage atmosphere, giving guests a first-hand glimpse into the creative process behind the collections.

Images courtesy of Vishal Raj @rkvishalofficial