Introducing Kendall Jenner as the New Face of L’Oréal Paris
From her earliest days, Kendall Jenner fondly recalls exploring her mother’s makeup drawers and admiring the preparations of the Kardashian matriarch before stepping out. Her personal journey towards self-acceptance has been a remarkable one, filled with twists and turns, but at 27, she now confidently recognizes her own worth. It’s fitting that this model and fashion muse is now unveiled as the new face of L’Oréal Paris.
Delphine Viguier-Hovasse, the Global Brand President of L’Oréal Paris, proudly announces their partnership with one of the world’s most powerful women. This collaboration marks a significant milestone in L’Oréal’s mission to empower women everywhere. Kendall Jenner’s success is a testament to her self-determination, free from external definitions or controls. She embodies the values and spirit of Gen-Z, and her presence will resonate strongly with younger audiences.
As the brand’s spokesperson, Kendall will not only connect with her fans but also spearhead campaigns for L’Oréal’s upcoming products, including the Infallible Matte Resistance Lipstick and the Panorama Mascara. In her own words, she expresses her honor to be part of a new sisterhood of strong, powerful women and to proudly proclaim those iconic words, ‘I’m worth it.’